Partnership Drive
So we're off and running. We have just over a month before we start shooting Changing Landscapes Vancouver Island and we've sent out partnership proposals. Sponsorship is always a tricky thing, after all there's only such much allocated for advertising and as we're approaching the last quarter of the year many budgets have already been spoken for.
So we're off and running. We have just over a month before we start shooting Changing Landscapes Vancouver Island and we've sent out partnership proposals. Sponsorship is always a tricky thing, after all there's only such much allocated for advertising and as we're approaching the last quarter of the year many budgets have already been spoken for. There's also the question of 'fit' between the sponsor and product and the simple reluctance of many to endorse advertising, especially television, when there are so many other departments scratching for cash as well.
An interesting development has already occurred though. It's one thing filming and editing, quite another looking for sponsors and the first potential sponsor I approached broached a concern that hadn't really occurred to us. Yes, we say we are going to film this series, but, in all good faith what happens if for some reason we don't produce what we say we're going to produce. Where do the sponsor's dollars go then. Are they written off? Good question, and for many that's an intangible that can't be ignored. So a suggestion was made to me. This particular sponsor indicated he would sign on and proceed with the sponsorship once we had the 13 episodes edited and ready for airing. In other words he wanted to safeguard his investment, and looking at it, it was a sound business decision. So much to learn...
So the packages have gone out, now it's time to lock down locations and try to tie down 'contra' sponsors, i.e. those willing to exchange goods or a service in exchange for a credit, such as hotel rooms, a boat ride, or maybe there's a trip in a float plane for some aerial footage. This business is a fascinating one, there are so many variables that have to be taken into account before shooting can even begin. I find it quite exciting. The thought of having local businesses 'get on board' immediately increases the scope of any production and adds a new element to the 'production team.' I was a huge rugby player in school and love the 'team' concept, the sense of collaboration for a common goal, and that's what sponsors do, they help pave the way for a successful project
The proposals have gone out, let's see where they take us.
Welcome to changinglandscapestv.com
So, after much deliberation and toing and froing we bit the bullet and opened up a new shop. Dominik and I have been busy this past week designing a new site. There've been many phone calls between Atlin and Gabriola posing questions on style and substance regarding this new site. After all, Dominik is a landscape artist and I wield a film camera, so thoughts and tastes didn't always coincide. Many questions were posed, most were dealt with, and some linger on....
"What do you think of this?" "That's cool!" "I like that." "What...are you kiddiing...that sucks!"
Yes, much time on the phone, but here we are....and we hope you approve of our efforts. Obviously there will be tweaking here and there and content will be added as developments unfold, but the bones have arrived!
So, after much deliberation and toing and froing we bit the bullet and opened up a new shop. Dominik and I have been busy this past week designing a new site. There've been many phone calls between Atlin and Gabriola posing questions on style and substance regarding this new site. After all, Dominik is a landscape artist and I wield a film camera, so thoughts and tastes didn't always coincide. Many questions were posed, most were dealt with, and some linger on....
"What do you think of this?" "That's cool!" "I like that." "What...are you kiddiing...that sucks!"
Yes, much time on the phone, but here we are....and we hope you approve of our efforts. Obviously there will be tweaking here and there and content will be added as developments unfold, but the bones have arrived!
The site will focus primarily on our new adventure travel television series 'Changing Landscapes.' We felt a dedicated site was necessary to move our filming projects forward. You'll be able to see where we've been, where we're heading, and the products offered as a result of our misguided forays. You will also be able to find out a bit more about Dominik and myself and what makes us tick...or ride bikes. There is also a page dedicated to Dominik's incredible paintings, and another cataloging my books. You'll be able to contact us, get the latest news, give us feed back, but most importantly you'll be able to follow along as we head out through changing landscapes.
Click on the link below to check it out.
vancouver Island
The following businesses contributed directly to the making of this series. To view them up close click on their picture.